"Echoes: Best Of" Product Solicitation

[The Piper]

"Echoes: Best Of" Product Solicitation

Echoes - The Best Of Pink Floyd

It all started in 1966, amid the psychedelic explosion then sweeping
swinging London. In small, smoky clubs like the UFO and the Roadhouse,
Syd Barrett, Roger Waters, Nick Mason, Rick Wright and David Gilmour
galvanized the vibrant British rock scene with their extended
free-form instrumentals and surreal pop songs -- all performed to the
accompaniment of bobbing blobs of multi-colored liquid lights. Perhaps
even more than Cream and Jimi Hendrix, the quartet known as Pink Floyd
were psychedelia personified.

Twenty-two albums later, 160 million in records sales and sold out
tours to an estimated 25 million fans, Pink Floyd are arguable the
greatest rock band of all time. No other band has relentlessly
tinkered with electronics and all manner of special effects to push
pop formats to their outer limits. At the same time they have wrestled
with lyrical themes and concepts of such massive scale that their
music has taken on an almost classical, operatic quality, in both
sound and words.

From the classic concept albums of 'Dark Side Of The Moon' and 'Wish
You Were Here' to the progressive cult favorite, 'The Wall' (3rd best
selling album of all time), Pink Floyd's lyrics made icons out of LSD,
pigs, Power stations and brick walls while their music riddled with
secret messages and wild imagery, reached mythic proportions.

Now, Capitol Records is proud to release 'Echoes - The Best Of Pink
Floyd on November 6th, which under the band's active participation, is
the first and only compilation to span the bands entire 35-year
career. Highlights of this definitive collection include :

* 2 CD's, 27 tracks and over 140 minutes of music mixed together as
one piece of continuous music
* A previously un-released track on CD, "When The Tigers Broke Free"
* Brilliant box package with a special 32 page booklet and complete
lyrics
* Original art which is a unique interpretation of Floyd covers over
the years conceptualized, art directed and shot by long time
Floyd collaborator Storm Thorgeson
* Newly remastered and assembled by long time Pink Floyd producer and
engineer James Guthrie
* $24.98 suggested CD list price


PUBLICITY/TV:

* USA Today Coming Attractions feature on September 21st
* Multiple national magazine features in the works
* Transatlantic Artwork media launch to unveil new art and music
simultaneously in London, Birmingham, Manchester, NYC, LA &
Seattle on October 8th

RADIO/VIDEO:

* MJI Broadcast Radio Special syndicated to over 200 stations
* National Classic Rock promotion with over 100 Laseriums/planetariums
* Special "win it before you can buy it" promotions for rock, classic
rock, news and talk radio stations in the top 150 markets
* VH1 promotion to include: airing of 'The Wall' movie, VH1 Classics
Retrospective, news coverage and contest

NEW MEDIA:

* First official web site (pinkfloyd.co.uk) designed by Storm
Thorgeson and to be promoted via Pink Floyd E trading cards to
be distributed through wireless devices and IM, Pink Floyd
player (audio, video - epk, trivia questions, digital
download), IM sound bites and buddy icons to include Pig, Cow
and Prism etc., Amazing Mail postcards, Echoes screen saver,
Viral marketing campaign

MARKETING:

* Extensive DRTV marketing campaign starting 4 weeks prior to street
date
* Massive launch events in NYC (Rockefeller plaza) and Los Angeles
(Capitol Tower)
* EMG Marketing to coordinate college 'Wall' screenings, 'Echoes'
weekend events, laser shows in top 20 markets w/ Classic Rock
tie-ins, and a 5 week print campaign in the top 56 weeklies
and college papers
* Music video intercuts w/ the NFL, NBA, NHL, ML Baseball, NASCAR,
NHRA Hot Rod, ML Soccer, Arena Football & the X-Games
* SFX venue tour marketing with stickers and buttons at like genre
shows
* Noize Pollution - street marketing in top 20 markets
* General Cinema weekend 'Wall' screenings tied to rock radio
* HIQI Art House Pink Floyd film screenings tied to Rock radio in top
5 markets
* Black market stencil marketing (icons - pig, cow, prism) in top 10
markets

ADVERTISING:

* Consumer: NY Times, LA Times, USA Today, Rolling Stone, Playboy,
Maxim, top 56 weeklies, NFL - NBA sport souvenir programs, top
25 college newspapers
* Trade: Billboard magazine back cover spread & Hits back cover
* Radio: Extensive Westwood One national radio buys targeting the NFL,
AM Sports Talk/News and Classic Rock
* TV: massive campaign to start one month before street date and will
include several thousand direct response and broadcast spots
* Outdoor: snipes in the top 10 markets
* Other: video & audio promotions with United Artists, General
Cinemas, Movie Tunes, United & Northwest Airlines

RETAIL:

* Package includes 2 CD's, 27 tracks and a 32 page booklet complete w/
lyrics and original art by Storm Thorgeson
* 10 song CD sampler for in store play
* Dump bin for new release and catalog
* Co-op dollars available for holiday advertising
* First compilation to span the bands entire 35 year career!
* Since 1999 Pink Floyd titles have scanned over 5 million copies in
the US

TOOLS:

* Dump bins, pre-release banners, window acetates, 2-sided poster,
collectable buttons, 1x1's, 2x2, mobiles, bin cards, balloons


CD: C2KT-36111
CS: C4TA-36111
VINYL: C1WS-36111