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#1
06-04-2002, 09:49 PM
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| "Echoes: Best Of" Product Solicitation "Echoes: Best Of" Product SolicitationEchoes - The Best Of Pink Floyd It all started in 1966, amid the psychedelic explosion then sweeping swinging London. In small, smoky clubs like the UFO and the Roadhouse, Syd Barrett, Roger Waters, Nick Mason, Rick Wright and David Gilmour galvanized the vibrant British rock scene with their extended free-form instrumentals and surreal pop songs -- all performed to the accompaniment of bobbing blobs of multi-colored liquid lights. Perhaps even more than Cream and Jimi Hendrix, the quartet known as Pink Floyd were psychedelia personified. Twenty-two albums later, 160 million in records sales and sold out tours to an estimated 25 million fans, Pink Floyd are arguable the greatest rock band of all time. No other band has relentlessly tinkered with electronics and all manner of special effects to push pop formats to their outer limits. At the same time they have wrestled with lyrical themes and concepts of such massive scale that their music has taken on an almost classical, operatic quality, in both sound and words. From the classic concept albums of 'Dark Side Of The Moon' and 'Wish You Were Here' to the progressive cult favorite, 'The Wall' (3rd best selling album of all time), Pink Floyd's lyrics made icons out of LSD, pigs, Power stations and brick walls while their music riddled with secret messages and wild imagery, reached mythic proportions. Now, Capitol Records is proud to release 'Echoes - The Best Of Pink Floyd on November 6th, which under the band's active participation, is the first and only compilation to span the bands entire 35-year career. Highlights of this definitive collection include : * 2 CD's, 27 tracks and over 140 minutes of music mixed together as one piece of continuous music * A previously un-released track on CD, "When The Tigers Broke Free" * Brilliant box package with a special 32 page booklet and complete lyrics * Original art which is a unique interpretation of Floyd covers over the years conceptualized, art directed and shot by long time Floyd collaborator Storm Thorgeson * Newly remastered and assembled by long time Pink Floyd producer and engineer James Guthrie * $24.98 suggested CD list price PUBLICITY/TV: * USA Today Coming Attractions feature on September 21st * Multiple national magazine features in the works * Transatlantic Artwork media launch to unveil new art and music simultaneously in London, Birmingham, Manchester, NYC, LA & Seattle on October 8th RADIO/VIDEO: * MJI Broadcast Radio Special syndicated to over 200 stations * National Classic Rock promotion with over 100 Laseriums/planetariums * Special "win it before you can buy it" promotions for rock, classic rock, news and talk radio stations in the top 150 markets * VH1 promotion to include: airing of 'The Wall' movie, VH1 Classics Retrospective, news coverage and contest NEW MEDIA: * First official web site (pinkfloyd.co.uk) designed by Storm Thorgeson and to be promoted via Pink Floyd E trading cards to be distributed through wireless devices and IM, Pink Floyd player (audio, video - epk, trivia questions, digital download), IM sound bites and buddy icons to include Pig, Cow and Prism etc., Amazing Mail postcards, Echoes screen saver, Viral marketing campaign MARKETING: * Extensive DRTV marketing campaign starting 4 weeks prior to street date * Massive launch events in NYC (Rockefeller plaza) and Los Angeles (Capitol Tower) * EMG Marketing to coordinate college 'Wall' screenings, 'Echoes' weekend events, laser shows in top 20 markets w/ Classic Rock tie-ins, and a 5 week print campaign in the top 56 weeklies and college papers * Music video intercuts w/ the NFL, NBA, NHL, ML Baseball, NASCAR, NHRA Hot Rod, ML Soccer, Arena Football & the X-Games * SFX venue tour marketing with stickers and buttons at like genre shows * Noize Pollution - street marketing in top 20 markets * General Cinema weekend 'Wall' screenings tied to rock radio * HIQI Art House Pink Floyd film screenings tied to Rock radio in top 5 markets * Black market stencil marketing (icons - pig, cow, prism) in top 10 markets ADVERTISING: * Consumer: NY Times, LA Times, USA Today, Rolling Stone, Playboy, Maxim, top 56 weeklies, NFL - NBA sport souvenir programs, top 25 college newspapers * Trade: Billboard magazine back cover spread & Hits back cover * Radio: Extensive Westwood One national radio buys targeting the NFL, AM Sports Talk/News and Classic Rock * TV: massive campaign to start one month before street date and will include several thousand direct response and broadcast spots * Outdoor: snipes in the top 10 markets * Other: video & audio promotions with United Artists, General Cinemas, Movie Tunes, United & Northwest Airlines RETAIL: * Package includes 2 CD's, 27 tracks and a 32 page booklet complete w/ lyrics and original art by Storm Thorgeson * 10 song CD sampler for in store play * Dump bin for new release and catalog * Co-op dollars available for holiday advertising * First compilation to span the bands entire 35 year career! * Since 1999 Pink Floyd titles have scanned over 5 million copies in the US TOOLS: * Dump bins, pre-release banners, window acetates, 2-sided poster, collectable buttons, 1x1's, 2x2, mobiles, bin cards, balloons CD: C2KT-36111 CS: C4TA-36111 VINYL: C1WS-36111  |
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